Work experience
Integrated Marketing Project Manager • Ideometry
FEB 2024 - PRESENT
Featured Achievement
Continuously developed, executed, and refreshed copy & content for a B2B SaaS client’s campaign optimization effort across multiple paid & organic channels, resulting in a 1,133% increase in lead volume and an 86% decrease in CPL from Q1-Q4 2024. Case study available upon request.
Key duties:
Brand Strategy & Development
Develop and implement brand identity, messaging, & positioning guidelines.
Ensure brand consistency across all marketing channels and customer touchpoints.
Collaborate with stakeholders to align brand initiatives with business objectives.
Creative Strategy & Execution
Develop and execute content strategies for paid media channels (Google, LinkedIn, Meta, Reddit) exceeding $200k monthly.
Provide strategic oversight on creative briefs, ensuring clarity and effectiveness.
Optimize creative assets based on performance data and audience insights.
Copywriting & Content Development
Write and edit compelling, brand-aligned, SEO-optimized copy for websites, ads, social media, email, and more.
Manage content calendars, ensuring timely and strategic content distribution.
Develop and implement AI-driven processes to enhance content creation, personalization, and optimization.
Project & Stakeholder Management
Lead and coordinate cross-functional project teams, assigning tasks and ensuring effective collaboration.
Communicate project status, challenges, and successes to leadership and stakeholders.
Oversee quality control, ensuring deliverables meet project standards and objectives.
Freelance Copywriter & Creative Strategist • Self-employed
JAN 2016 - FEB 2024
Key duties:
Content Strategy Development: Create and implement tailored content strategies for various industries, including digital marketing campaigns, blog posts, social media, and email marketing.
Copywriting: Write compelling, SEO-optimized copy for websites, landing pages, blog posts, and social media to drive engagement and conversion.
Client Collaboration: Collaborate closely with clients to understand their brand voice, target audience, and marketing goals to create high-impact content.
SEO & SEM: Optimize written content for search engines by conducting keyword research, applying SEO best practices, and using analytics to improve performance.
Brand Development: Develop and refine brand voices through written materials, including ad copy, web content, and promotional material.
Creative Direction: Lead creative brainstorming sessions with clients to develop and refine content concepts, ensuring alignment with the brand’s objectives.
Social Media Strategy: Create engaging social media content calendars and manage execution for consistent, on-brand communication across multiple platforms.
Content Editing & Proofreading: Ensure all content is grammatically accurate, well-written, and aligned with clients' messaging goals.
Project Management: Handle multiple projects simultaneously, ensuring timely delivery of high-quality content while meeting client expectations and deadlines.
REFERENCES AVAILABLE UPON REQUEST
EDUCATION
University of Southern California | 2013-2017
B.A., Creative Writing
SKILLS
Brand development & positioning • Market research & consumer insights • Brand voice & messaging • Cross-functional collaboration • Campaign conceptualization & execution • Visual storytelling • Multichannel marketing strategy • Copywriting & content creation • Creative brief development • Content strategy • Technical writing • Project planning & execution • Stakeholder communication • Risk management & mitigation • Process improvement & optimization • Social media strategy & management • Content calendar management • Content performance analysis
TECHNOLOGIES
Ahrefs • Adobe Illustrator • Adobe InDesign • Adobe Photoshop • Airtable • Asana • Canva • ClickUp • Figma • Google AdWords • Google Analytics • Google Slides • Hubspot • MS Excel • MS PowerPoint • MS Word • SEMRush • Trello • Webflow • Wordpress
