Digital campaigns
Lead-generating ad campaigns. I like a fun, eye-catching headline, but I’ve written for clients in a range of tones from silly to utmost serious.
Some of the featured ads were written as part of a B2B SaaS client’s campaign optimization effort across multiple paid & organic channels, resulting in a 1,133% increase in lead volume and an 86% decrease in CPL from Q1-Q4 2024. Case study available upon request.
